Privacy & Cookies

Purely Creative is committed to protecting the privacy of all visitors to its website. Our privacy & cookies policy relates directly to the usage of this site and the choices you can make about the information we collect.

Even where allowed by this policy, Purely Creative will not use your data in breach of the Data Protection Act or any other UK Legislation relating to personal data.


What is a cookie?

A cookie is a data file that a website sends to your browser, which then stores it on the device that you are using to browse the website.

New E-Privacy Law

On 26 May 2012 the UK’s Information Commissioner’s Office (ICO) imposed an EU directive designed to protect internet users’ privacy, which applies to how you use cookies and similar technologies for storing information on a user’s equipment such as their computer or mobile device.

The ICO require that we must provide clear information about the cookies and obtain consent from users when the needs do not meet the EC Directive exceptions criteria.

Our cookies

Purely Creative only uses cookies (last cookie audit 24th May 2012) which meet the exception criteria and that are ‘strictly necessary’ for the website to performance efficiently and function correctly (e.g. to identify your shopping basket).

Cookies that our website uses are:

  • Session (PHPSESSID): Is used to keep track of items in your shopping cart.
  • Analytics (_utma, _utmb, _utmc, and _utmz): These cookies are set by Google Analytics which we use to collect anonymous and statistical information on how our users interact with our website.
    To give you additional control over Google Analytics cookies, Google provides an opt-out plug-in for most common website browsers
  • YouTube : We may embed videos from YouTube using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. To find out more please visit YouTube’s embedding videos information page.


Privacy Policy

What information is collected?

Each time you view a Purely Creative web page we may store web server logs which show your IP address – the Internet number used by your machine when connecting to the internet – or the IP address of the web proxy you use. We may also store other information including what you looked at, which browser was used and if your page request was successful.

If you register your details with us for competitions/mailing lists or if you contact Purely Creative through the site, the following information will be collected: your name, age and email address. We may ask for your home address or phone number in connection with competition prizes and/or Customer Services queries.

So what does Purely Creative do with web log information?

This data is used purely for statistical purposes. It allows us to access how the site is used and the areas of particular interest, which pages are being requested that no longer exist and how many hits /page requests we get. All of this data will allow us to make improvements to the site.

How long does Purely Creative keep this information?

The original logs are destroyed after a two month period. We will process the logs into statistical form on a daily basis.

Are there any other ways you track the pages I look at?

We may occasionally use ‘tracking tags’ which are small images on a web page. When you look at a web page containing one of these tags a web log is updated showing this.

We use these to track the traffic on selected areas of the site, in particular Customer Services. Again, this information is used purely for statistical purposes.

Does Purely Creative share the web access log?

We will not share any information collected from your web access log with anyone outside of Purely Creative.

It is possible that we may occasionally supply aggregate statistical information to third companies for statistical analysis purposes only.

Purely Creative will never release information about the activities of an individually identifiable person or IP address except in response to a court order or if we are required to do so by law.

Are personal details released?

Your personal details will not be sold, rented or passed on to any third party outside of Purely Creative unless it has been agreed to during any registration or query process.

You will always be offered the option to opt out of your data being used by anyone, even Purely Creative.

With your permission we will only share the information with carefully selected and trustworthy third parties.

How secure is my personal data?

Any data that we collect from the site is stored in a secure environment which is protected from unauthorised access, improper use, alteration, unlawful or accidental loss or destruction. This applies to everything we collect.

How might Purely Creative use my email address?

We may collect your email address when you submit a query to us via our website, contact us directly by email or submit your email address in any other form. We use this information to ensure our records are up-to-date and improve the efficiency of our service.

By submitting an email address to us you are consenting to Purely Creative using it periodically to contact you about new special offers, promotions or other services we think may be of interest to you. You will always be offered the option to unsubscribe from such contact. With your permission, we may also share your email address with carefully vetted third parties who in turn may contact you.

Our website or promotional emails may contain links to other websites of interest. We cannot be responsible for the content of such sites, or the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Who can I contact about this privacy statement?

If you have any questions about this privacy policy please contact us.

Policy changes

By using this site you are agreeing to accept this privacy policy and are aware that our policy may change with time. Any changes to the policy will appear on this web page.

Purely Creative Spam Policy

Purely Creative is committed to permission-based email marketing practices, and as a result has a no-tolerance Anti-Spam Policy. Purely Creative prohibits the use of any of its websites or services in any manner associated with the transmission and distribution of any unsolicited email (spam). During any marketing activity for Purely Creative or any of its brands, we will take all the steps we deem reasonable to ensure that we comply with The Privacy & Electronic Communications Directive of 2003.



Legal Information:

VAT Number: 849 8675 50
Company Number: 05191793 (Registered in England)
Registered Office Address:
Kings Buildings
GL15 5HE